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GM Ready To Reinvest In Facebook?

Following a highly publicized pull-back, General Motors is reportedly reconsidering advertising on Facebook. In May, the carmaker caused a public relations fiasco for Facebook after it said paid ads on the site had little impact on consumer purchases. Heading toward a rapprochement, however, Facebook Chief Operating Officer Sheryl Sandberg recently discussed the matter with GM Chief Executive Daniel Akerson, The Wall Street Journal reports. Since then, senior execs from both companies have reportedly been in discussions.
 

 

Read the whole story at The Wall Street Journal »

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