Birds Eye is " taking the unusual step of marketing directly to children" by partnering with "iCarly," a kids Nickelodeon show, in a contest for kids to develop their own "wacky" veggie dishes, writes Andrew Adam Newman. Example cited of this less-than-delicious-sounding food genre: a "'veggie sundae' -- a scoop each of carrots, cauliflower and broccoli in a banana split dish, each scoop topped with a cherry."