• by Joe Mandese  @mp_joemandese, July 24, 2012

MediaPost Chief Ken Fadner is warming up the acts for OMMA (Premium) Display (note the parenthetical reference, because it’s important) in Los Angeles this morning, and he’s explaining why the emphasis on the premium display ad marketplace. It’s because much of the industry’s discussion lately is on the “non-premium” side of the business – the parts that have been driven by data, analytics, technology and, of course, programmatic trading, etc.

Fadner then introduced MediaPost’s Steve Smith, who is the programming chair for all three days of OMMA display events in L.A. this week, and he referred to it as (and I kid you not): “The Woodstock of Display.” In fact, he said, it would be, “three days of art and science.” But presumably, no naked people or brown acid.