• by Wayne Friedman , Staff Writer, July 24, 2012

Targeting with display advertising? Things are good -- but could be better.

MIke Rich, vp of media for comScore, says in looking at 2400 campaigns, only 42% are hitting their primary target -- say 18-34.

Targeting efficiency? Campaigns are doing 14% better than just a run-of-schedule or run-of-site media plan. What's the key to improvement? "Remove worthless clutter."