Around the Net
Ragu Ad Joins Risque Trend
- Advertising Age , Friday, August 17, 2012 10 AM
There was an online ad from General Mills for Fiber One brownies that was built around a pot reference. And there's a spot by Kraft Foods' Athenos brand, which featured a Greek grandmother accusing her granddaughter of dressing like a prostitute. Unilever's new ad for its Ragu brand shows a kid strolling into his parents bedroom and his sudden shock (they don't show the parents). The ad premiered during the Olympics. Will it sell pasta sauce?
