• Los Angeles Times, Monday, August 27, 2012 10:10 AM

We have wine in a box. But are you ready for beer in a box? It's just a design concept so far, but French industrial designer Petit Romain has created the "Heineken Cube," square glass units that are stackable, a big efficiency in storage. The “minimalist form” would lead to “significant fuel economy during transport,” making for a more “economical and ecological” way to drink, he says. Eric Shepard, editor of trade magazine Beer Marketer’s Insights, says “Clearly, the brewers are trying very hard to catch up a bit with what spirits companies have done with packaging, whether it’s the aluminum bottles, more interesting cans, labels, etc.” 

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