• by OMMA Editors , September 6, 2012

Mindshare’s partnership with Google allowed it to run early tests of a chat-in-ad feature for SAP. The paid search ad let people searching on Google chat with SAP representatives from a Google search engine query results page. The AdWords extension reduces the time it takes to speak with leads. It also includes site links that let people click from the paid search ad through to landing pages.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012