iVillage is one of the largest Internet communities for women. A unique feature of the site is their signature “Community Challenge.” During the challenges, women create bonds with each other and inspire one another to work towards their personal goals. If iVillage’s Spring 2012 Beach Ready Community Challenge, NBC Bigger Loser coach, Bob Harper led the troops toward their goals. 32,000 women participated and, prior to kickoff, Harper hosted a daytime Twitter party in support of the challenge, which became a nationwide trending topic. The initiative garnered over five million impressions.