2012 OMMA Awards Finalist: Web Site Excellence: Sports, WWE/Echo, WWE
In March 2012, WWE developed a marketing strategy that would integrate social media and fan engagement with their televised programs and live events. With this goal set, wwe.com was redesigned to connect viewers with Echo’s real-time Web platform, powering social log-in, social chatter, real-time comments, live streams and data trending. WWE now has 92.3 million followers on Facebook and Twitter, all while wwe.com’s page views and unique visitors were up 92 percent and 47 percent year-over-year, respectively.
Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012