Commentary
Travel Plans Outnumber Automotive Inquiries
- by Jack Loechner , Staff Writer @mp_research, October 5, 2003
According to the latest release of Nielsen//NetRatings data, travel destination sites on the web did better than auto sites during the third week in September, in spite of school and hurricanes!
Top 10 Online Travel Destinations
| Unique Audience (000) | Active Reach (%) | |
| MapQuest | 4,601 | 4.71 |
| Expedia | 2,231 | 2.28 |
| Orbitz.com | 1,819 | 1.86 |
| Travelocity | 1,740 | 1.78 |
| Yahoo! Travel | 1,061 | 1.08 |
| Southwest Airlines | 1,025 | 1.05 |
| AOL Travel | 886 | 0.91 |
| Hotels.com | 791 | 0.81 |
| Cheap Tickets | 778 | 0.8 |
Top 10 Online Automotive Destinations
| Unique Audience (000) | Active Reach (%) | |
| eBay Motors | 2,806 | 2.87 |
| MSN Autos | 864 | 0.88 |
| Kelley Blue Book | 676 | 0.69 |
| AutoTrader.com | 643 | 0.66 |
| Ford | 409 | 0.42 |
| AOL Auto | 400 | 0.41 |
| Cars.com | 375 | 0.38 |
| Edmunds.com | 324 | 0.33 |
| jcwhitney.com | 315 | 0.32 |
| carsdirect.com | 314 | 0.32 |
Source: Nielsen//NetRatings
Week ending Sep. 21, 2003
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Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.