Ryanair, Amscreen Sign Global Deal

The UK’s largest nationwide digital media network owner has signed a global ad deal with Ryanair's Michael O'Leary, giving the airline access to 5,000 Amscreen digital media screens reaching 50 million adults across Europe each week. Owned by British entrepreneur, Alan Sugar, Amscreen is a digital media advertising network that broadcasts from 3,500 sites across the UK. Its clients include BP, Shell and WH Smith and a range of blue-chip advertisers such as Coca Cola, Ford, Sky, Visa and BT.

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