Ecommerce Spend Rockets To $1B
Blurring the lines between “Black Friday” and “Cyber Monday,” ecommerce spending on Friday surpassed $1 billion for the first
time.
That’s according to the latest data from comScore, which recorded $1.042 billion in online sales on Black Friday -- a whopping 26% increase from last year.
“Despite the frenzy of media coverage surrounding the importance of Black Friday in the brick-and-mortar world, we continue to see this shopping day become more and more prominent in the e-commerce channel,” notes comScore Chairman Gian Fulgoni.
For the holiday season-to-date, $13.7 billion has been spent online, marking a 16% increase year-over-year.
Thanksgiving Day, which has traditionally been a lighter day for online holiday spending, achieved a robust 32% increase to $633 million.
Still, Cyber Monday is expected to be the heaviest online shopping day of the season, with sales approaching $1.5 billion or even higher, Fulgoni predicts.
All told, 57.3 million U.S. shoppers visited online retail sites on Black Friday, representing an increase of 18% versus a year ago.
Amazon ranked as the most visited online retail site on Black Friday while also posting the highest year-over-year visitor growth rate among the top five retailers.
For the holiday season-to-date, digital content and subscriptions are leading the way as the top-growing online retail product category -- up 29% versus a year ago. The rapid adoption of smartphones, tablets and e-readers continues to drive demand for digital books, audio and video content.
Toys are also performing well online thus far with a gain of 27%, followed by consumer packaged-goods -- up 23% -- video game consoles and acccessories -- up 18% -- and consumer electronics -- up 18%.
The apparel and accessories category had a strong Black Friday, ranking as the top category for online spending on that day and accounting for more than one-quarter of all dollars spent.
The category has historically ranked second behind computer hardware, as it did on Black Friday 2011.
Holiday Shopper from Shutterstock
Recent Online Media Daily Articles
-
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ... -
MediaVest Database Charts Brand Experience, Social Media Impact May 23, 12:11 p.m.
After a year-long research effort, Publicis Groupe’s MediaVest has created a massive database designed to help ... -
Discovery Launches TestTube.com, Ups Digital Video Involvement May 23, 11:27 a.m.
Discovery Communications is looking to get into digital video platforms in a big way -- launching ... -
Network Advertising Initiative Proposes New Mobile Privacy Rules May 22, 9:03 p.m.
Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative ... -
Entertainment, Travel Bet On Mobile Banners May 22, 4:16 p.m.
Banner ads have long been the whipping boy of online advertising, and the same is now ... -
Marketers Should Tailor Specific Pitches To Tablet, Smartphone May 22, 2:51 p.m.
Don’t lump tablets in with mobile. That’s the takeaway of a new Forrester study looking at ...
Be the first to comment on "Ecommerce Spend Rockets To $1B"
Leave a Comment