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IAB Sets Up Panel On Brand Advertising
- M&M Global , Tuesday, December 4, 2012 12:26 PM
Predictive behavioural targeting solutions company Nugg.ad has initiated the founding of a new industry coalition called the Brand Advertising Committee (BAC), through IAB Europe. The BAC is a coalition made up of publishers, advertisers, agencies, ad tech and market research companies from across Europe, with the aim to establish branding standards for digital marketing.
