Around the Net
Grownups Want Marketers Out Of The Sandbox
- Adweek, Thursday, December 6, 2012 9:40 AM
A new study finds parents and adults disapprove of data-gathering techniques used by marketers and child-directed websites. In a study by Princeton Research Associates International, 80% of those polled said they are opposed to allowing advertisers to collect and use information about a child's activities online— even if the advertisers do not use or know the child's name.
