Foursquare Launches App For Businesses To Check Up On Check-Ins
The local social mobile network Foursquare has released an app aimed at small and local business owners who want to manage their presence on the
service. Foursquare for Business puts into app form many of the tools that are already available to merchants via the Web. Managers can post news updates and images from their phones and share the
updates across Facebook and Twitter. The app allows for monitoring user check-ins at the location. Merchants can also post new offers and create Foursquare specials.
According to a blog post at the company Web site, Foursquare for business also allows the owner to consult data around recent customers and turn specials on or off. The app is available in both iOS and Android versions and can manage one or more locations for a business owner or manager.
Foursquare says that over one million businesses have claimed their location in the network. The company says it has had over half a billion check-ins worldwide in just the last three months. Starting several years ago with an emphasis on the user check-in activity, using badges to incentivize interactivity, recent iterations of the Foursquare have pivoted away from that initial model. Local resource discovery and offers are now emphasized in the app experience.
Recently Foursquare touted its increased ability to use check-in patterns and your social graph to power recommendations for users in any given area. “We like to think of it as our version of Google PageRank for the real world,” they say in a post this month.
Recent Mobile Marketing Daily Articles
-
Be Persistent, Colorful, Short, Valuable: IAB Issues Mobile Creative Manifesto June 18, 7:40 a.m.
The creatives are celebrating themselves in France this week, and mobile is sure to have a ... -
'Atlantic' Joins 'Esquire' In Launching Weekly Mini-Mags For Devices June 17, 7:56 a.m.
As magazines search for new mobile monetization models from devices, two legendary monthly titles are experimenting ... -
Yahoo Acquires GhostBird To Enhance Flickr June 14, 11:51 a.m.
The Yahoo spending spree continues this week with the company's acquisition of mobile photo editing app ... -
Comedy Central Launches New Standup Channel... As An App June 7, 9:12 a.m.
The new CC Stand-Up app from Comedy Central announces itself as a new cable channel when ... -
Gartner Lowers Mobile Payment Forecasts, Cites Lagging NFC, Poor Execution June 5, 10:16 a.m.
Mobile payment transaction value is set to increase on average 35% annually between 2012 and 2017 ... -
Airpush Ad Net Updates SDK, Claims 90,000 Apps June 3, 7:20 a.m.
One of the fastest-growing mobile ad networks of 2012 went bicoastal this weekend in announcing the ... -
'The Magic Is At The Intersection': Apple's Tim Cook Sort Of Opens Up May 29, 8:26 a.m.
In one of the most far-ranging and longest interviews with Apple CEO Tim Cook since he ... -
Social Media Driving Mobile Video Discovery May 28, 8:15 a.m.
The video viewing habit is migrating quickly from desktop to devices, but some of the familiar ... -
Tween Girls Susceptible To Mobile Advertising May 24, 3:23 p.m.
What’s less surprising? New research showing that female tweens are highly susceptible to mobile advertising, or ... -
B&N Nook: Let's Try That Again May 6, 8:17 a.m.
Barnes & Noble is trying to come at the tablet market yet again this week with ...
Be the first to comment on "Foursquare Launches App For Businesses To Check Up On Check-Ins"
Leave a Comment