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Around the Net
Lake Forest Markets Self
- Chicago Tribune, Wednesday, April 3, 2013 8 AM
Lake Forest, Ill. officials say "Family, education, tradition and philanthropy" define the affluent North Shore suburb. That's central to a new marketing effort taken up by Lake Forest, with a similar project underway in nearby Lake Bluff. Lake Forest officials maintain their city already has a well-established image and that they don't have to hire a consultancy to make one up. City spokeswoman Susan Banks said they simply needed to do a better job of promoting it.
