Philip Morris USA Friday said its cigarette brand advertising - including magazine, newspaper and point-of-sale media - decreased for the fifth consecutive year in 2002. Total cigarette ad spending
fell 12 percent from 2001, accounting for 6 percent of the company's 2002 expenditures. Magazine spending declined 72 percent. Newspaper spending dropped 31 percent and retail point-of-sales spending
fell 26 percent.
