Commentary

Beauty, Brains & Great Shoes For Launch Of Raison D'Etre

Launch of Raison D'EtreNew York City - On May 21, Click 3X feted the launch of its fashion and beauty division, Raison D’Être, with a panel series and cocktail party at The Stollway Space, in the heart of New York’s bustling fashion district (complete with full operating knitting machines running next door!)

The event focused on the theme of Bringing Art Back to Fashion, Digitally -- through art, authenticity and creativity in the digital age. There were panels on the topics "Evolving Strategies in Digital PR & Communication," "Storytelling Through Personality in a Digital Age," and a panel on the theme itself. These sessions can be viewed online here and here.

Launchof Raison D'Etre

Founder of Click 3X and Raison D’Être, Peter Corbett said of the event and the newly launched agency, “Our goal is to ease any fears beauty and luxury clients may have concerning their presence on the web and in mobile applications. To our team of creatives, ‘digital’ is no longer a commercial idea, it is a tool to take advantage of and invite consumers to experience new elements of these brands.”

The digital-fashionista crowd was out in full force for the panel discussions and early cocktail after-party. These people have beauty, brains AND great shoes: Heather Bergstein (Estee Lauder), Amy Choi (Siren PR), Lara Designor (Night Agency), Dina Fierro (@eye4style & HL Group), Marci Greenfield (MakeupForever), Karen Ram (HL Group), Renee Appelle (Rodale) and Jennifer Winberg (Momentum Worldwide).

Mad Men Season 6 Episode 10Also in attendance were smarties from Moda Operandi, Saatchi & Saatchi, Jones New York, Remi Cointreau, LaForce Stevens, Jones New York and Armani Exchange.

Attendees sipped on wine, beer and champers while sampling tasty canapés and snapping instagram pics, tagging them with #EVOLVEiwny (fashion and beauty marketing is evolving, that’s why!). Each tagged picture was made available as a Polaroid for attendees to snag on their way out.

The Reason To Be? Fashion, digital marketing, cocktail parties?
I’ll take all of the above, thank you.

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