Videology Upgrades To Offer Both Reserved And Non-Reserved Programmatic Options
- July 10, 2013
Video advertising platform Videology today announced the official launch of its reengineered platform. The product release - Descartes - now allows Videology’s platform to offer both programmatic guaranteed buying technology (which the company says is similar to traditional TV buying) and bid management tools for open and private exchanges. Both methods of programmatic buying are available from the same platform.
