• September 13, 2013

MicroAd Singapore this week announced that their demand-side platform (DSP), MicroAd Blade, is now connected with the OpenX Market Southeast Asia. MicroAd Blade launched in 2011 as a Japanese DSP with real-time bidding (RTB) capabilities for online display ads.

Kentaro Watanabe, CEO of MicroAd Singapore, stated that while requests for RTB-enabled inventory in the Southeast Asia and India regions have increased, there is not enough supply. "Ad serving is not enough to fulfill the request," he stated. "We wish to resolve the problem of lack of supply."