Tumblr has selected DataSift to help provide consumer engagement analytics. TechCrunch sees the deal as closely connected to Yahoo’s big plans to monetize Tumblr following its acquisition of the
blogging platform for $1.1 billion. “This is essential data for brands and their ad partners when looking to buy ads against the 5.5 billion interactions that happen each month on Tumblr,”
TechCrunch writes.
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