• September 20, 2013

New York Life has extended its professional football, basketball, hockey, Southeastern Conference college football and University of Connecticut men’s and women’s basketball sponsorships. All help to drive the company’s Keep Good Going advertising campaign. Also, New York Life is the Official Life Insurance partner of the Washington Redskins for the second season. The sponsorship program includes a season long FedEx Field presence, with a tower banner on the outside of the stadium, two New York Life 15-second Keep Good Going commercials and a highlight feature every game on the giant video board.