• by Wayne Friedman , Staff Writer, September 24, 2013

Pandora, the digital music company, doesn’t fear other new digital music competition -- such as Spotify RDO, or Rhapsody.

Speaking at the OMMA Global at Advertising Week event, Tim Westergren, founder/chief strategy officer of Pandora, says many services are on-demand businesses. “They don’t compete with us. We have never seen an impact.”

Westergren says because Pandora is a playlist company and many others digital music companies are where consumers choose individual songs, many of those services are complementary. “It’s a different part of the brain.” He adds that creating playlists, such as the ones Pandora produces, “is really really hard”.

Pandora's business continue to skyrocket, notes Westergren, "without a dime of marketing."