• October 1, 2013

Bleublancrouge, a Montreal-based marketing agency, this week announced a two-year agreement with real-time bidding (RTB) solutions company AcuityAds. The deal officially begins Tuesday, October 1.

AcuityAds will power Bleublancrouge's online display, video, and mobile RTB.

Tal Hayek, CEO of AcuityAds, stated that the partnership will make RTB a core product for Bleublancrouge clients. He added that it "shows us how quickly RTB has proven itself as a powerful solution for advertisers."