In fact, long-time digital ad vet Papia thinks it’s being replaced by REM. No, not that REM, but a new mix he calls, “reach and engagement and measurement.”
Papia, who is head of global video ad sales at Adknowledge, says the online video conversation has shifted from “reach & frequency” to “reach and engagement and measurement going forward -- REM, if you will.” That said, he committed a cardinal sin for a MediaPost event panelist, effectively coining a new acronym on this morning's Video Insider Summit discussion.