Commentary
Tremor Video Gets Pushed Around By TV Upfront Markets
- by Wayne Friedman , Staff Writer, November 13, 2013
Digital video advertising still takes its key from traditional media players. This is especially true for digital independent advertising video players.
Bill Day, president/chief executive officer of Tremor Video, took great pains to offer an explanation about why his company’s sales projections were so much off that Tremor’s stock price, …
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
A few things I question about Bill Day's claims
* While some TV companies may package digital video with their TV sales, it's often the exception rather than the rule and for those that are doing it, the volume isn't enough to create any measurable impact on a video ad network's business
* YuMe (another ad network who has also ignored the industry move to programmatic and SHOULD presumably suffer from the same issues that Mr Day blamed as cause for Tremor's miserable 2nd half 2013) gave guidance of $60m -- TWICE that of the lowered Q4 guidance of Tremor Video @ $29M
* When has ANY digital company selling media see a Q4 that trails Q3? Industry first. Props!