• by Tyler Loechner  @mp_tyler, December 11, 2013

Marketing technology provider Integrate today announced that it has secured $12.5 million in credit facilities from Silicon Valley Bank. Integrate has now received $35 million in funding since its inception in 2010.

Hart Cunningham, Integrate's CEO, stated the funding will help the company keep up with growing demand. He also believes the funding represents recognition that CMOs and media executives need to connect data with marketing strategy.

Scott Vaughan, the company's chief marketing officer, told RTM Daily the money will mainly be used to improve Integrate's software platform and increase its number of customers.