Commentary
Native RTB Taking 'Flite' With Premium Content
- by Skip Brand , February 4, 2014
I am a huge fan of Flite and its CEO, Will Price, due to the company’s ability to add what is really needed for premium programmatic to take “Flite,” which is content and context.
In the past, publishers created economic value by aggregating audiences around a certain demographic or context. …
I couldn't agree more…
As ad units become standardized, they will naturally become accessible programmatically, content units and Rising Stars will follow that route. In my mind, the larger and related point is the idea that brands are finally advertising in real time to the audiences they care about, this is causing an urgent need for real time creative software & designers who understand how to programmatically build hundreds of variations of the same ad.
All of a sudden a brand is capable of producing 1:1 interactions with the audience it cares about, and that is already attracting brand like budgets.