Yasso Names 360PR As Agency Of Record
- by Val Brickates Kennedy , February 25, 2014
Under the agreement, 360PR will help create a customer awareness campaign for the yogurt maker's all-natural products and corporate story. The campaign will include sampling events and social media leveraging.
Yasso's line of frozen yogurt bars first hit shelves in mid-2011. In early February, 360PR helped the company unveil five new flavors of the frozen dairy treats.
