33Across Inks One Millionth Publisher Deal

33Across, an ad technology company that gathers consumer data from online publishers, on Tuesday announced it now has one million publisher partners. This means one million publishers now have the 33Across technology embedded on their sites.

The company recently launched an “intent signal” platform, which uses the collected data to find consumers that have an above average likelihood of conversion. 33Across has a particular focus on search and social traffic, as Eric Wheeler, the company’s CEO, stated that 50% of site visitors come from those two channels.

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