Kiip on Wednesday announced
a partnership with VivaKi, the digital innovation unit
of Publicis Groupe, allowing Publicis agencies and clients to work more closely with the mobile rewards firm.
Kiip’s platform allows marketers to tap into key moments in mobile
apps or games to present users with targeted offers from brands in exchange for providing an email address. The start-up to date has worked with Publicis clients including P&G, Mars, and Georgia
“We always seek to identify emerging partners and solutions that can benefit our broader organization. Kiip provides opportunities to engage consumers at significant
‘moments’ in their daily activities -- whether it be leveling up in a game, crossing an item off a to-do list or completing a workout,” stated Michael Wiley, managing director,
The companies said the relationship would make it easy for brands to “buy moments” across the Kiip network, as well as have first-look and new product
opportunities. In addition, VivaKi said it will work with Kiip to expand and accelerate global publisher relations. In that vein, the company formed a partnership with Meredith Corporation last month
to serve coupons, initially in two of the publisher’s recipe-related apps.
Kiip said recently in a blog post that it had served more than 2 billion offers across its rewards
network in 2013, marking a 10-fold increase from the prior year.
The company in 2012 received funding from Interpublic Group as part of an $11 million venture round that also
included American Express. That obviously hasn’t stopped it from forging closer ties to Publicis. To date, 4-year-old Kiip has raised a total of $15.3 million in venture backing.