An Accenture report reveals a third of marketers believe digital will account for three quarters of their budget within five years. More than a third believed it would instead rise to 50 per cent. The
report surveyed more than 580 senior marketers globally to find that three in four believe marketing is being fundamentally changed by digital, analytics and mobile. At the moment, the biggest
proponents of digital, such as P&G, are putting around a third of their media spend in to digital.
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