Apple is about as tight-lipped and restrained as tech companies come. According to The New York Times, however, Apple design chief Jony Ive is telling colleagues that its forthcoming smartphone is
going to shake Switzerland to its core. “According to a designer who works at Apple, [Ive] … gleefully said Switzerland is in trouble,” NYT reports. “Though he chose a much
bolder term for ‘trouble’ to express how he thought the watchmaking nation might be in a tough predicament when Apple’s watch comes out.”
Read the whole story at The New York Times »
