• by Amy Corr  @MediaPostOTL, October 9, 2014

Dodge pays homage to its company founders John and Horace Dodge with a fictional tale and a sneak peak at the 2015 Dodge Challenger. The brothers founded the company more than 100 years ago, and their spirit is kept alive in "Ballroom." The ad shows the brothers partying hard with their closest hundreds of friends. The duo worked hard and played hard, as evident from the celebration, albeit fictional, portrayed in the ad. As the brothers leave their party, their cars await them; alongside the original Dodge cars is the 2015 Challenger. The passion lives on. "Ballroom" debuted over the weekend during college and professional football games. See it here, created by Wieden+Kennedy Portland.