Around the Net
Bond Fund Managers Advertising Online In Print In Wake of Gross's Departure From Pimco
- Financial Times, Friday, October 10, 2014 9:53 AM
The departure of Bill Gross from Pimco has unleashed an advertising war, as rival bond fund managers try to lure retail customers with pitches in print media and online.
As Mr Gross was readying his first conference call for potential clients since joining the much smaller Janus Capital last month, BlackRock, JPMorgan and other groups were running ads touting the strength and stability of their franchises.
