• The Drum, Tuesday, November 25, 2014 6:27 AM

BuzzFeed has revealed that its social traffic is five times higher than search traffic and that two out of three people who read BuzzFeed are on a mobile device. This insight has seen BuzzFeed content developed with a mobile-first approach, which has led to more mobile traffic and higher share rates. BuzzFeed also pointed out that its mobile share rates are two times higher than its desktop share rates. This is not just the case for written content. The report suggests that mobile is now the primary platform where digital videos are consumed.

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