• by Richard Whitman , Columnist, December 8, 2014

Now here's a fun one. Like many other agencies this time of year, Toronto-based Zulu Alpha Kilo is out with a holiday-themed bit of merriment. And, as you will find out, it's for a very, very good cause.

If you've ever watched Rudolph the Red Nosed Reindeer, you are familiar with the Abominable Snowman. You're also familiar with the fact that he's a monstrous menace. He's also said to live outside the cartoon in the Himalaya region of Nepal and Tibet.

Well, with the launch of The Abominable Rebrand, Zulu Alphs Kilo aims to give the terrifying creature a makeover. A series of short videos hosted on a microsite take us through the process the agency went through for the rebrand. It wasn't a pretty start. But it seems the agency achieved its goal and was able to turn the Abominable Snowman into a loving, hugging, charitable vegan filled with holiday cheer.