Criteo Acquires DataPop, Sees $20M In Q4 Profit

Criteo, a Paris-based ad retargeting firm, on Wednesday announced its fourth quarter 2014 earnings report, noting that revenue for 2014 as a whole increased 68% year-over-year to €745 million ($845 million), with ex-TAC revenue at €304 million on the year ($344.8 million).

The company also announced its acquisition of DataPop, an LA-based product advertising company that specializes in connecting retail catalog products to shopping intent, data that can be used to fine-tune digital ad campaigns.

Criteo reported fourth quarter 2014 revenue of €233 million ($264.3 million), up 71% over the fourth quarter 2013. It’s ex-TAC (excluding Traffic Acquisition Costs) revenue on the quarter was €96 million ($108.9 million).

Criteo remains profitable, as it saw a net income of €18 million ($20.4 million) last quarter, up from €3 million ($3.4 million) during the fourth quarter of 2013.

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Its expected first quarter 2015 revenue ex-TAC is between €96 and €99 million ($108.9 to $112.3 million), with ex-TAC revenue on 2015 as a whole projected to be between €433 and €440 million ($491.1 and $499.1 million).

Criteo highlighted the fact that 80% of its clients used the firm’s multi-screen solution in December 2014, indicating that the majority of advertisers are running multi-screen campaigns to reach the same audiences.

Shares of Criteo were trading at $43.19 at press time, up 0.68% on the day. The stock was trading at $46.50 during early trading hours. The company currently has a $2.67 billion market cap.

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