• by Richard Whitman , Columnist, March 5, 2015

Press releases. They make you yawn. These committee-written documents are stuffed with silly platitudes aimed to placate marketing directors who still believe journalists want to read stuff that looks like it was written by a robot.

And so I'd like to give a big shout out to New York-based Catch which issued a hilarious gem of a release touting the fact they "may have been retained by the legendary brand Vans to develop an extremely confidential project, which may or may not be released this year."

The release goes on to quote an un-named (of course) Vans spokesperson who said, "We can neither confirm nor deny that Vans has retained Catch New York. All we are willing to say is that they seem pretty cool and creative and if we were going to hire an agency to help us launch something really awesome, we would hire Catch. But that's all we'll say."

On the agency side, Catch ECD Marco Cignini said, "We're thrilled, excited, honored and humbled to be a part of the team that might be creating something amazing for Vans.”