Around the Net
TV Campaign Helps Travelodge Raise Revenue 15%
- The Drum, Tuesday, April 14, 2015 8:40 AM
Travelodge has noted a near 15% revenue boost to GBP497.2m in 2014 thanks to its ongoing investment in improving the customer experience and a refreshed advertising strategy. The hotel chain embarked on a GBP100m modernisation programme two years ago which has seen the redesign of 90% of its hotel rooms. This was supported by its largest ever ad spend as it returned to TV for the first time in four years with a £25m campaign to get Britain “to get up and go."
