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Craft Bourbon Is Booming But What Is It?
- NPR, Tuesday, May 5, 2015 8:02 AM
The number of distilleries has grown in the past decade and a half from a handful to around 600. Author Reid Mitenbuler says Americans are taken in by clever branding, bottles and throwback labels. Mitenbuler points out in a new book, Bourbon Empire: The Past and Future of America's Whiskey, that many newer bourbon brands are actually just spinoffs of factory brands: Knob Creek Distillery, for example, is owned by Jim Beam and made at the same plant.
