Around the Net
Nestle And Tesco Claim Programmatic Success
- Marketing, Friday, July 17, 2015 9:30 AM
You can’t often get through a marketing conference without a panel of experts waxing lyrical about the benefits of buying ads programmatically. Rarely, however, do you get solid evidence of the ‘right person, right time, right message’ that is decreed on stages so often. During a panel at Jellyfish’s Digital Journeys conference in Brighton today, Nestlé, Daily Mail and Jellyfish gave examples where this automated data-driven approach can sell-out products by targeting the right person. N
