The
truth launched a 60-second ad called "It's A Trap," during MTV's
Video Music Awards. The ad uses popular stars of social media memes like Overly Attached Girlfriend, ErmahGerd Girl and Ducreux, to encourage teens to stop smoking. I don't know about you, but I had
to look up every single social media meme in this ad. "It's A Trap" educates teens on social smoking. Teens may only smoke when they are out in a group setting, like a party, but their health is still
affected. A handful of teens explain that they aren't smokers if they don't buy packs of cigarettes and exercise regularly; a social media meme invades the frame and warns them that this way of
thinking is a trap. My favorite scene involves a unicorn vomiting a rainbow. How can you top that?
See it here, created by
72andSunny.
