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Jared Fogle, Case Study In Spokesperson Peril

Looks like the nabbing of Jared Fogle has not been good for Subway's rep. A new report from The Reputation Institute found that between the first and third quarters this year, Subway’s reputation score fell 6 points, from 77 to 71, or from nearly excellent to slightly above average. It was also a steep decline in just a short period, said Brad Hecht, chief research officer at the firm. “By any definition, a five-point move in any direction is significant,” he said. 

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