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Around the Net
More Jewelry Advertising This Year?
- JCKOnline, Monday, October 5, 2015 8 AM
According to De Beers’ recent Insight Report the jewelry industry's share of voice in advertising has dropped since 2008. But In 2014, per the report, growth in jewelry advertising spend started to catch up with fashion. This year may see more spending. De Beers will run its campaign for Forevermark; Hearts On Fire will run a TV campaign; Blue Nile is also running a “targeted” TV campaign, its first since 2011; Zales will likely see a bigger ad budget, as well.
