• The Drum, Monday, November 23, 2015 6:15 AM

Yahoo has confirmed that it is experimenting with anti-ad blocking software on a number of its Yahoo Mail users' accounts in an attempt to neutralize arguably the biggest threat to the online publishing industry. Under the terms of the experiment, the system locks out Yahoo Mail account holders when it detects they are using an ad blocker, and then requests that they disable the ad blocker. The story first emerged when when a number of US-based Yahoo Mail account holders posted reports on the Adblock Plus user forum.

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