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Omnicom Digital Chief Jonathan Nelson: Dynamic Creative Will Be Tied To Programmatic Buys

  • Beet.TV, Thursday, December 17, 2015 11:46 PM
Omnicom Digital Chief Jonathan Nelson tells Beet.TV that programmatic buying is going to be a huge part of the media buying business, and dynamic creative will be tethered to the programmatic buy. Omnicom recently won most of P&G's media buying business in North America.

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