In Marketing’s poll of the best-liked Christmas retail commercials, Mog has come out on top, beating John Lewis and Aldi into second and third place respectively – although it scores surprisingly poorly in terms of pure recall (an Adwatch score of just 32% compared to John Lewis’ 60%) Adwatch of the Year charts 2015’s 20 best-recalled TV brands, the ten most memorable individual commercials and the best-liked advertising, outside of the Christmas ad scrum, that Adwatch has featured throughout 2015.