• by Jess Nelson , January 12, 2016

Evergage, a data and Web personalization company, closed on a $10 million Series B round of funding today led by Arrowroot Capital and with participation from G20 Ventures and Point Judith Capital. 

Karl Wirth, chief executive officer at Evergage, says the funding will help the company increase staff size by 70% with special emphasis on the sales, marketing and engineering departments.

Evergage specializes in data-based segmentation and real-time personalization across channels, a potential sweet spot in an industry that is becoming increasingly data-driven.

Wirth says that personalization is not just for email marketers, but that every marketer of any channel should be considering how to create meaningful content for their customers.

“To do personalization well you need to have very deep data combined with the ability to affect change into a website or mobile application in real-time,” says Wirth. “That’s very important and processing time can critically affect a campaign’s outcome. When you come to a website for the first time, or many times, you can have the maximally relevant interaction with the brand based on who you are.”

Today’s funding announcement caps a successful 2015 for Evergage, which experienced rapid client growth and expanded its digital offering with several new technology products, including enhanced mobile and A/B testing capabilities and the release of recommendation engine Evergage Recommend in August 2016. The company also integrated with 11 email marketing solutions including Act-On Software, Yesmail, Salesforce ExactTarget Marketing Cloud, Oracle Eloqua, Marketo, and Hubspot.

Along with the funding news, managing partner at Arrowroot Capital Matthew Safaii will join the Evergage board of directors.

“Personalization is the word on every marketer’s lips for 2016, and Evergage stands above in our eyes. Their end-to-end personalization platform empowers marketers in any industry to harness the power of machine learning, analytics and big data – in real time – to effortlessly provide unobtrusive and meaningful interactions with customers across channels,” states Safaii.

Evergage has now raised $21 million in funding since launching in 2010.