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Channel 4 Signs Allianz As Paralympic Games Sponsor
- The Guardian, Friday, February 5, 2016 8:56 AM
Channel 4 has signed up insurer Allianz to sponsor its coverage of the Rio 2016 Paralympic Games. The broadcaster, which is seeking two sponsors as it did with BT and Sainsbury’s for the London 2012 Paralympics, said the deal included Allianz funding a new original shorts series that will air through its on-demand service All 4. The sponsorship deal also includes associated programming such as Adam Hills’s The Last Leg Live from Rio.
